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1 spot solution
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2 spot solution
1) Механика: частотное решение2) Автоматика: частотное решение (напр. дифференциального уравнения) -
3 spot solution
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4 spot solution
частотное решение (напр. дифференциального уравнения)English-Russian dictionary of mechanical engineering and automation > spot solution
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5 solution
1) раствор2) растворение3) решение•- application-specific solution
- basis solution
- CAM solutions
- closed form solutions
- complete solution
- design solution
- detergent solution
- end-of-arm solutions
- inverse solution
- ISO software solutions
- liquid solution
- nonalgorithmic solution
- numerical solution
- problem solution
- production engineered solution
- software solution
- solid solution
- spot solution
- turn-key solution
- user-proven solutionsEnglish-Russian dictionary of mechanical engineering and automation > solution
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6 spot hardening
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7 spot-test solution pa
Электрохимия: створ для капельного метода определения толщины покрытия -
8 weak
wi:k1) (lacking in physical strength: Her illness has made her very weak.) débil2) (not strong in character: I'm very weak when it comes to giving up cigarettes.) débil3) ((of a liquid) diluted; not strong: weak tea.) flojo, aguado, poco cargado4) ((of an explanation etc) not convincing.) flojo, pobre, poco convincente5) ((of a joke) not particularly funny.) sin gracia, soso•- weakly- weaken
- weakling
- weakness
- have a weakness for
weak adj1. débil2. flojotr[wiːk]2 (argument, excuse, etc) poco convincente, pobre, de poco peso, débil3 (tea, coffee, etc) aguado,-a, flojo,-a, poco cargado,-a1 los necesitados nombre masculino plural, los inválidos nombre masculino plural\SMALLIDIOMATIC EXPRESSION/SMALLa weak moment un momento débilto be weak at/in/on something ir flojo,-a en algoto be weak in the head estar mal de la cabezato go weak at the knees flaquearle a alguien las piernasweak spot punto flaco, punto débilweak ['wi:k] adj1) feeble: débil, endeble2) : flojo, pobrea weak excuse: una excusa poco convincente3) diluted: aguado, diluidoweak tea: té poco cargado4) faint: tenue (dícese de los colores, las luces, los sonidos, etc.)adj.• canijo, -a adj.• caído, -a adj.• desmayado, -a adj.• débil adj.• encanijado, -a adj.• enclenque adj.• endeble adj.• exangüe adj.• flaco, -a adj.• flojo, -a adj.• inválido, -a adj.• lánguido, -a adj.• pachucho, -a adj.• quebradizo, -a adj.• raquítico, -a adj.n.• aguapié s.m.• inválido s.m.wiːkadjective -er, -est1)a) <person/muscles> débil; < structure> poco sólido, endeble; <economy/currency> débil; < handshake> flojob) ( ineffectual) <character/leader> débil2)a) ( not competent) <student/performance> flojo, pobreb) ( not convincing) <argument/excuse> poco convincente, pobre3) ( diluted) <coffee/tea> poco cargado; < beer> suave, aguado (pey); < solution> diluido[wiːk]1. ADJ(compar weaker) (superl weakest)1) (physically) [person, limb, constitution] débilhe was too weak to stand up — estaba demasiado débil para levantarse, no tenía fuerzas para levantarse
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to feel weak — sentirse débilmy legs/arms felt weak — no tenía fuerza en las piernas/los brazos
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to be weak from hunger — estar debilitado por el hambre•
the weaker sex — † el sexo débil•
to be weak with hunger — estar debilitado por el hambre- be weak in the headto go weak at the knees —
2) (=fragile) [bone, fingernail, bond] frágil; [structure] endeble, frágil; [material] endeblethat chair's got a weak leg — a esa silla le falla una pata, esa silla tiene una pata floja
the weak link (in the chain) — (fig) el eslabón flojo (de la cadena)
3) (=ineffectual) [person, voice, smile, currency, government] débil; [economy] débil, flojo; [market] flojothey believe it is weak to cry — creen que llorar es signo de debilidad, creen que llorar es de débiles
4) (=poor) [subject, student, team] flojogeography is my weak subject — estoy flojo en geografía, la geografía es mi asignatura floja
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to be weak at or in sth — flojear en algo, estar flojo en algospot 1., 4)•
the course was very weak on grammar — el curso era muy flojo en lo referente a gramática5) (=unconvincing) [argument, evidence] poco sólido, poco convincente; [case] poco sólido; [excuse, answer] poco convincente6) (=faint) [light] débil, tenue; [sun, signal, electric current] débil; [tide, current] flojo; [pulse] débil, flojo7) (=watery) [coffee, tea, alcoholic drink] poco cargado; [solution] diluido2.NPL* * *[wiːk]adjective -er, -est1)a) <person/muscles> débil; < structure> poco sólido, endeble; <economy/currency> débil; < handshake> flojob) ( ineffectual) <character/leader> débil2)a) ( not competent) <student/performance> flojo, pobreb) ( not convincing) <argument/excuse> poco convincente, pobre -
9 head
head [hed]tête ⇒ 1 (a), 1 (b), 1 (e), 1 (i), 1 (j), 1 (l), 1 (n), 1 (p), 1 (v) mal de tête ⇒ 1 (f) chef ⇒ 1 (g) côté face ⇒ 1 (k) être à la tête de ⇒ 2 (a) être en tête de ⇒ 2 (b) diriger ⇒ 2 (c) intituler ⇒ 2 (d) aller ⇒ 3 principal ⇒ 4 (a) premier ⇒ 4 (b)(pl sense (l) inv)1 noun(a) (of human, animal) tête f;∎ she has a fine head of hair elle a de très beaux cheveux ou une très belle chevelure;∎ he's already a head taller than his mother il dépasse déjà sa mère d'une tête;∎ Horseracing to win by a head gagner d'une tête;∎ from head to toe or foot de la tête aux pieds;∎ he was covered in mud from head to toe or foot il était couvert de boue de la tête aux pieds;∎ she was dressed in black from head to toe or foot elle était tout en noir ou entièrement vêtue de noir;∎ to fall head over heels tomber la tête la première;∎ to fall head over heels in love with sb tomber éperdument amoureux de qn;∎ to have one's head in the clouds avoir la tête dans les nuages;∎ he wanders around with his head in the clouds il est toujours dans les nuages;∎ wine always goes to my head le vin me monte toujours à la tête;∎ all this praise has gone to his head toutes ces louanges lui ont tourné la tête;∎ to give a horse its head lâcher la bride à un cheval;∎ figurative give him his head and put him in charge lâchez-lui la bride et laissez-le prendre des responsabilités;∎ to stand on one's head faire le poirier;∎ familiar I could do it standing on my head c'est simple comme bonjour;∎ that's the kind of thing he could do standing on his head c'est le genre de choses qu'il peut faire les yeux fermés;∎ familiar she's got her head screwed on (the right way) elle a la tête sur les épaules;∎ the girl's got a good head on her shoulders cette fille a la tête sur les épaules;∎ he's an old head on young shoulders il est très mûr pour son âge;∎ figurative she's head and shoulders above the rest les autres ne lui arrivent pas à la cheville;∎ familiar to laugh one's head off rire à gorge déployée;∎ familiar to shout or to scream one's head off crier à tue-tête;∎ they'll have your head (on a plate) for this ils auront ta tête pour ça;∎ heads will roll des têtes tomberont;∎ American heads up! attention la tête!;(b) (mind, thoughts) tête f;∎ to do sums in one's head calculer de tête;∎ to take it into one's head to do sth se mettre en tête de faire qch;∎ the idea never entered my head ça ne m'est jamais venu à l'esprit;∎ don't put silly ideas into his head ne lui mettez pas des idées stupides en tête;∎ to get sth into one's head se mettre qch dans la tête;∎ I can't get these dates into my head je n'arrive pas à retenir ces dates;∎ she got it into her head that she was being persecuted elle s'est mis en tête ou dans l'idée qu'on la persécutait;∎ I can't get that into his head je n'arrive pas à le lui faire comprendre;∎ the answer has gone right out of my head j'ai complètement oublié la réponse;∎ I think he made it up out of his own head je crois que c'est lui qui a inventé ça;∎ familiar use your head! fais travailler tes méninges!;∎ familiar it's doing my head in! ça me tape sur le système!, ça me prend la tête!;∎ familiar I just can't get my head round the idea that she's gone je n'arrive vraiment pas à me faire à l'idée qu'elle est partie;∎ familiar to get one's head straight or together se ressaisir∎ to have a good head for business avoir le sens des affaires, s'entendre aux affaires;∎ she has no head for business elle n'a pas le sens des affaires;∎ in my job, you need a good head for figures pour faire mon métier, il faut savoir manier les chiffres;∎ to have a (good) head for heights ne pas avoir le vertige;∎ I've no head for heights j'ai le vertige(d) (clear thinking, common sense)∎ keep your head! gardez votre calme!, ne perdez pas la tête!;∎ to keep a cool head garder la tête froide;∎ you'll need a clear head in the morning vous aurez besoin d'avoir l'esprit clair demain matin;∎ to let one's head be ruled by one's heart laisser son cœur gouverner sa raison;∎ familiar he's not quite right in the head, he's a bit soft in the head il est un peu timbré;(e) (intelligence, ability) tête f;∎ we'll have to put our heads together and find a solution nous devrons nous y mettre ensemble pour trouver une solution;∎ off the top of my head, I'd say it would cost about £1,500 à vue de nez, je dirais que ça coûte dans les 1500 livres;∎ I don't know off the top of my head je ne sais pas, il faudrait que je vérifie;∎ she made some figures up off the top of her head elle a inventé des chiffres;∎ he's talking off the top of his head il raconte n'importe quoi;∎ her lecture was completely over my head sa conférence m'a complètement dépassé;∎ to talk over sb's head s'exprimer de manière trop compliquée pour qn;∎ proverb two heads are better than one deux avis valent mieux qu'un∎ I've got a bit of a head this morning j'ai un peu mal à la tête ce matin(g) (chief, boss → of police, government, family) chef m; (→ of school, company) directeur(trice) m,f;∎ the European heads of government les chefs mpl de gouvernement européens;∎ the crowned heads of Europe les têtes fpl couronnées de l'Europe;(h) (authority, responsibility)∎ she went over my head to the president elle est allée voir le président sans me consulter;∎ they were promoted over my head ils ont été promus avant moi;∎ on your (own) head be it! c'est toi qui en prends la responsabilité!, à tes risques et périls!;∎ literary his blood will be upon your head la responsabilité de sa mort pèsera sur vos épaules(i) (top → of racquet, pin, hammer) tête f; (→ of staircase) haut m, tête f; (→ of bed) chevet m, tête f; (→ of arrow) pointe f; (→ of page) tête f; (→ of letter) en-tête m; (→ of cane) pommeau m; (→ of valley) tête f; (→ of river) source f; (→ of mineshaft) bouche f; (→ of column, rocket, still) chapiteau m; (→ of torpedo) cône m; (→ of cask) fond m;∎ at the head of the procession/queue en tête de (la) procession/de (la) queue;∎ sitting at the head of the table assis au bout de la ou en tête de table;∎ to be at the head of the list venir en tête de liste(j) Botany & Cookery (of corn) épi m; (of garlic) tête f, gousse f; (of celery) pied m; (of asparagus) pointe f; (of flower) tête f;∎ a head of cauliflower un chou-fleur∎ heads or tails? pile ou face?;∎ I can't make head nor tail of this pour moi ça n'a ni queue ni tête;∎ it's a case of heads I win, tails you lose de toutes les façons je suis gagnant(l) (of livestock) tête f;∎ 50 head of cattle 50 têtes de bétail(m) (in prices, donations)∎ tickets cost £50 a head les billets valent 50 livres par personne∎ to win the scrum against the head prendre le ballon à l'adversaire sur son introduction(p) (title → of chapter) tête f;∎ under this head sous ce titre;∎ heads of agreement (draft) protocole m d'accord(q) Typography en-tête m∎ loss of head perte f de pression;∎ head of water charge f ou pression f d'eau;∎ figurative to get up or to work up a head of steam s'énerver∎ his resignation brought things to a head sa démission a précipité les choses∎ to give sb head tailler une pipe à qn∎ I'm going to the head je vais pisser(a) (command → group, organization) être à la tête de; (→ project, revolt) diriger, être à la tête de; (chair → discussion) mener; (→ commission) présider;∎ she headed the attack on the Government's economic policy elle menait l'attaque contre la politique économique du gouvernement(b) (be first in, on) être ou venir en tête de;∎ Madrid heads the list of Europe's most interesting cities Madrid vient ou s'inscrit en tête des villes les plus intéressantes d'Europe;∎ Sport she headed the pack from the start elle était en tête du peloton dès le départ∎ we headed the sheep down the hill nous avons fait descendre les moutons de la colline;∎ they are heading the country into chaos ils conduisent le pays au chaos;∎ just head me towards the nearest bar dirigez-moi vers le bar le plus proche;∎ where are you headed? où vas-tu?;∎ Nautical to head a ship westwards mettre le cap à l'ouest∎ the essay is headed 'Democracy' l'essai s'intitule ou est intitulé 'Démocratie'∎ he headed the ball into the goal il a marqué de la tête(car, crowd, person) aller, se diriger; Nautical mettre le cap sur;∎ where are you heading? où vas-tu?;∎ you're heading in the right direction vous allez dans la bonne direction;∎ I'm going to head home je vais rentrer;∎ the train headed into/out of a tunnel le train est entré dans un/sorti d'un tunnel(a) (main → person) principal(b) (first in series) premier►► head barman chef m barman;British School head boy = élève chargé d'un certain nombre de responsabilités et qui représente son école aux cérémonies publiques;head cashier chef m caissier;head chef chef m de cuisine;Commerce head clerk premier commis m, chef m de bureau;head cold rhume m de cerveau;head count vérification f du nombre de personnes présentes;∎ the teacher did a head count la maîtresse a compté les élèves;head foreman chef m d'atelier;Mining head frame chevalement m;head gardener jardinier(ère) m,f en chef;Cars head gasket joint m de culasse;Technology head gate (of lock) porte f d'amont;British School head girl = élève chargée d'un certain nombre de responsabilités et qui représente son école aux cérémonies publiques;head housekeeper (in hotel) gouvernante f générale;head louse pou m;head office siège m social, bureau m central;(a) (in rowing) tête-de-rivière fhead receptionist chef m de réception;Music head register voix f de tête;Television & Cinema head shot gros plan m de tête;∎ he had a ten-minute head start over the others il a commencé dix minutes avant les autres;∎ I got a head start j'ai pris de l'avance sur les autres;∎ go on, I'll give you a head start allez, vas-y, je te donne un peu d'avance;∎ being bilingual gives her a head start over the others étant bilingue, elle est avantagée par rapport aux autres;head of state chef m d'État;School head teacher (man) proviseur m, directeur m, chef m d'établissement; (woman) directrice f, chef m d'établissement;head torch lampe f frontale;Music head voice voix f de tête;head waiter maître m d'hôtel;rentrer, retourner;∎ we headed back to the office nous sommes retournés au bureau;∎ when are you heading back? quand comptez-vous rentrer?(of car, person) se diriger vers; Nautical mettre le cap sur;∎ where are you headed for? où vas-tu?;∎ she headed for home elle rentra (à la maison);∎ the country is heading for civil war le pays va droit à la guerre civile;∎ he's heading for trouble il va s'attirer des ennuis;∎ figurative to be heading for a fall courir à l'échec;∎ familiar to head for the hills filer➲ head off∎ figurative she headed off all questions about her private life elle a éludé toute question sur sa vie privéepartir;∎ the children headed off to school les enfants sont partis pour ou à l'école(be leader of) diriger -
10 pickle
1. n рассол, маринад2. n обыкн. соленья, маринады, пикули; солёные или маринованные огурцы3. n разг. неприятное положение, плачевное состояниеto be in a pretty pickle — влипнуть, попасть в переплёт
4. n разг. шалун, озорник5. n амер. разг. опьянение6. n амер. разг. чепуха, ерунда7. n тех. протрава8. v солить, мариновать9. v мор. ист. натирать спину солью или уксусом после порки10. v амер. разг. губить11. v амер. подделывать картины под старину12. v спец. травить кислотой, протравливать; декапировать; морить13. n диал. зерно14. n диал. маленькое количествоСинонимический ряд:1. brine (noun) alcohol; brine; formaldehyde solution; marinade; sauce; solution; steep; vinegar2. predicament (noun) box; corner; deep water; dilemma; fix; hole; hot water; impasse; jam; plight; predicament; quagmire; scrape; soup; spot3. relish (noun) chutney; cucumber pickle; dill pickle; flavoring; flavouring; gherkin; relish; spice4. preserve (verb) brine; can; conserve; cure; keep; marinade; preserve; put up; steep -
11 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
12 SI
1) Общая лексика: СИ2) Компьютерная техника: Semi Iterative, Single Inheritance, Socket Interface, Standard Interface, Sub Indices, scintillation index, системный интегратор (сокр. от "systems integrator")3) Медицина: stimulation index4) Американизм: Smithsonian Institute, Special Inquiry, Supplemental Instruction5) Спорт: Sport Influenced, Sports Information6) Военный термин: Security Intelligence, Special Instructions, Special Interest, Support Installation, secret information, secret intelligence, security identity, security information, selected item, selective identification, sergeant instructor, service inspection, service instruction, ship item, shipping instruction, signal instruction, signal-to-interference, special instruction, special intelligence, specific inventory, spot inspection, spot inventory, staff inspector, standardization and interoperability, standing instruction, station identification, supply instruction, surveillance and inspection, systems integration7) Техника: Shuttle interrogator, Synchrotron Injector Division, safety injection, satellite interrogator, scene identification, security inspector, semi insulating, shift-in character, signature identification, sine integral, site index, space integrating, spaceborne interrogator, speed indicator, stellar identification, stress intensity, strong interaction, surveillance inspection, surveillance instruction, synchrotron injector, systeme international d'unites8) Математика: Systeme International, стохастически возрастающий (stochastically increasing)9) Метеорология: Scientific Instrumentation10) Железнодорожный термин: Union Pacific Railroad Company11) Юридический термин: Special Investigations12) Автомобильный термин: starting index13) Биржевой термин: Stockmarket Indices, swing index14) Грубое выражение: Sexual Innuendo, Shitty Import, Slow Idiot15) География: Словения16) Дипломатический термин: Socialist International17) Оптика: step index18) Политика: Slovenia19) Телевидение: serial-data in20) Сокращение: International System of Units, Sandwich Islands, Sergeant Instructor (British Army), Seriously Injured, Singhalese, Sino Indian, Staten Island, System Integration, System of Units, salinity indicator, table lookup21) Текстиль: Slightly Imperfect22) Физиология: Sacro Iliac, Sacroiliac, Self Inflicted, Self Injury, Self Inserted, Slightly Insane, sucrase-isomaltase23) Электроника: Semi-Insulating, Signal Integrity24) Вычислительная техника: Shift-In, System Information, sample interval, service information, shift in, speed index, system integrator, индекс-регистр источника, SPARC International (organization, Hersteller), Source Index (register, CPU, Intel, Assembler), индекс быстродействия, индекс источника, переход на нижний регистр, системный интегратор25) Нефть: System International d'Unites, solidification index, закрытый, остановленный (о скважине; shut-in), shut-in (well)26) Картография: slough27) Банковское дело: сумма продаж ценных бумаг без покрытия (short interest)28) Транспорт: International System, Sequential Injection29) Пищевая промышленность: Something In, Substitution Instance30) Фирменный знак: SCI Corporation, Southport Inn31) СМИ: Side Information, Sports Illustrated, Stand In32) Деловая лексика: Seller Identification, Software Independent, Solution Integration33) Глоссарий компании Сахалин Энерджи: Simulation Study, Site instruction, le Systeme International d'Unites, sensitivity indicator, silt index34) Образование: Slow And Ignorant, Speech/Language Impairment35) Инвестиции: short interest36) Сетевые технологии: Selectable Interface, Slow Import38) Программирование: Signed Integer, Source Index39) Сахалин Р: Statutory Instrument, международная система единиц СИ40) Океанография: Smithsonian Institution41) Сахалин Ю: shut in42) Химическое оружие: Systems Integrator, site investigation43) Хроматография: Specified and Identified Impurities44) Макаров: simple interval, surface ionization45) Безопасность: Secure Internet46) Нефть и газ: Shell International47) Электротехника: switching impulse48) Имена и фамилии: Sultan Ismail49) Чат: Silly I, Simply Irresistible50) NYSE. ACM Government Spectrum Fund, Inc.51) Единицы измерений: System International, System Internationale -
13 Si
1) Общая лексика: СИ2) Компьютерная техника: Semi Iterative, Single Inheritance, Socket Interface, Standard Interface, Sub Indices, scintillation index, системный интегратор (сокр. от "systems integrator")3) Медицина: stimulation index4) Американизм: Smithsonian Institute, Special Inquiry, Supplemental Instruction5) Спорт: Sport Influenced, Sports Information6) Военный термин: Security Intelligence, Special Instructions, Special Interest, Support Installation, secret information, secret intelligence, security identity, security information, selected item, selective identification, sergeant instructor, service inspection, service instruction, ship item, shipping instruction, signal instruction, signal-to-interference, special instruction, special intelligence, specific inventory, spot inspection, spot inventory, staff inspector, standardization and interoperability, standing instruction, station identification, supply instruction, surveillance and inspection, systems integration7) Техника: Shuttle interrogator, Synchrotron Injector Division, safety injection, satellite interrogator, scene identification, security inspector, semi insulating, shift-in character, signature identification, sine integral, site index, space integrating, spaceborne interrogator, speed indicator, stellar identification, stress intensity, strong interaction, surveillance inspection, surveillance instruction, synchrotron injector, systeme international d'unites8) Математика: Systeme International, стохастически возрастающий (stochastically increasing)9) Метеорология: Scientific Instrumentation10) Железнодорожный термин: Union Pacific Railroad Company11) Юридический термин: Special Investigations12) Автомобильный термин: starting index13) Биржевой термин: Stockmarket Indices, swing index14) Грубое выражение: Sexual Innuendo, Shitty Import, Slow Idiot15) География: Словения16) Дипломатический термин: Socialist International17) Оптика: step index18) Политика: Slovenia19) Телевидение: serial-data in20) Сокращение: International System of Units, Sandwich Islands, Sergeant Instructor (British Army), Seriously Injured, Singhalese, Sino Indian, Staten Island, System Integration, System of Units, salinity indicator, table lookup21) Текстиль: Slightly Imperfect22) Физиология: Sacro Iliac, Sacroiliac, Self Inflicted, Self Injury, Self Inserted, Slightly Insane, sucrase-isomaltase23) Электроника: Semi-Insulating, Signal Integrity24) Вычислительная техника: Shift-In, System Information, sample interval, service information, shift in, speed index, system integrator, индекс-регистр источника, SPARC International (organization, Hersteller), Source Index (register, CPU, Intel, Assembler), индекс быстродействия, индекс источника, переход на нижний регистр, системный интегратор25) Нефть: System International d'Unites, solidification index, закрытый, остановленный (о скважине; shut-in), shut-in (well)26) Картография: slough27) Банковское дело: сумма продаж ценных бумаг без покрытия (short interest)28) Транспорт: International System, Sequential Injection29) Пищевая промышленность: Something In, Substitution Instance30) Фирменный знак: SCI Corporation, Southport Inn31) СМИ: Side Information, Sports Illustrated, Stand In32) Деловая лексика: Seller Identification, Software Independent, Solution Integration33) Глоссарий компании Сахалин Энерджи: Simulation Study, Site instruction, le Systeme International d'Unites, sensitivity indicator, silt index34) Образование: Slow And Ignorant, Speech/Language Impairment35) Инвестиции: short interest36) Сетевые технологии: Selectable Interface, Slow Import38) Программирование: Signed Integer, Source Index39) Сахалин Р: Statutory Instrument, международная система единиц СИ40) Океанография: Smithsonian Institution41) Сахалин Ю: shut in42) Химическое оружие: Systems Integrator, site investigation43) Хроматография: Specified and Identified Impurities44) Макаров: simple interval, surface ionization45) Безопасность: Secure Internet46) Нефть и газ: Shell International47) Электротехника: switching impulse48) Имена и фамилии: Sultan Ismail49) Чат: Silly I, Simply Irresistible50) NYSE. ACM Government Spectrum Fund, Inc.51) Единицы измерений: System International, System Internationale -
14 si
1) Общая лексика: СИ2) Компьютерная техника: Semi Iterative, Single Inheritance, Socket Interface, Standard Interface, Sub Indices, scintillation index, системный интегратор (сокр. от "systems integrator")3) Медицина: stimulation index4) Американизм: Smithsonian Institute, Special Inquiry, Supplemental Instruction5) Спорт: Sport Influenced, Sports Information6) Военный термин: Security Intelligence, Special Instructions, Special Interest, Support Installation, secret information, secret intelligence, security identity, security information, selected item, selective identification, sergeant instructor, service inspection, service instruction, ship item, shipping instruction, signal instruction, signal-to-interference, special instruction, special intelligence, specific inventory, spot inspection, spot inventory, staff inspector, standardization and interoperability, standing instruction, station identification, supply instruction, surveillance and inspection, systems integration7) Техника: Shuttle interrogator, Synchrotron Injector Division, safety injection, satellite interrogator, scene identification, security inspector, semi insulating, shift-in character, signature identification, sine integral, site index, space integrating, spaceborne interrogator, speed indicator, stellar identification, stress intensity, strong interaction, surveillance inspection, surveillance instruction, synchrotron injector, systeme international d'unites8) Математика: Systeme International, стохастически возрастающий (stochastically increasing)9) Метеорология: Scientific Instrumentation10) Железнодорожный термин: Union Pacific Railroad Company11) Юридический термин: Special Investigations12) Автомобильный термин: starting index13) Биржевой термин: Stockmarket Indices, swing index14) Грубое выражение: Sexual Innuendo, Shitty Import, Slow Idiot15) География: Словения16) Дипломатический термин: Socialist International17) Оптика: step index18) Политика: Slovenia19) Телевидение: serial-data in20) Сокращение: International System of Units, Sandwich Islands, Sergeant Instructor (British Army), Seriously Injured, Singhalese, Sino Indian, Staten Island, System Integration, System of Units, salinity indicator, table lookup21) Текстиль: Slightly Imperfect22) Физиология: Sacro Iliac, Sacroiliac, Self Inflicted, Self Injury, Self Inserted, Slightly Insane, sucrase-isomaltase23) Электроника: Semi-Insulating, Signal Integrity24) Вычислительная техника: Shift-In, System Information, sample interval, service information, shift in, speed index, system integrator, индекс-регистр источника, SPARC International (organization, Hersteller), Source Index (register, CPU, Intel, Assembler), индекс быстродействия, индекс источника, переход на нижний регистр, системный интегратор25) Нефть: System International d'Unites, solidification index, закрытый, остановленный (о скважине; shut-in), shut-in (well)26) Картография: slough27) Банковское дело: сумма продаж ценных бумаг без покрытия (short interest)28) Транспорт: International System, Sequential Injection29) Пищевая промышленность: Something In, Substitution Instance30) Фирменный знак: SCI Corporation, Southport Inn31) СМИ: Side Information, Sports Illustrated, Stand In32) Деловая лексика: Seller Identification, Software Independent, Solution Integration33) Глоссарий компании Сахалин Энерджи: Simulation Study, Site instruction, le Systeme International d'Unites, sensitivity indicator, silt index34) Образование: Slow And Ignorant, Speech/Language Impairment35) Инвестиции: short interest36) Сетевые технологии: Selectable Interface, Slow Import38) Программирование: Signed Integer, Source Index39) Сахалин Р: Statutory Instrument, международная система единиц СИ40) Океанография: Smithsonian Institution41) Сахалин Ю: shut in42) Химическое оружие: Systems Integrator, site investigation43) Хроматография: Specified and Identified Impurities44) Макаров: simple interval, surface ionization45) Безопасность: Secure Internet46) Нефть и газ: Shell International47) Электротехника: switching impulse48) Имена и фамилии: Sultan Ismail49) Чат: Silly I, Simply Irresistible50) NYSE. ACM Government Spectrum Fund, Inc.51) Единицы измерений: System International, System Internationale -
15 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
16 weak
weak [wi:k]1. adjectivefaible ; [coffee, tea] léger• to grow weak(er) [person, economy] s'affaiblir ; [structure, material, voice, currency, demand] faiblir ; [influence, power] diminuer• weak from or with hunger affaibli par la faim2. plural noun3. compounds* * *[wiːk]1) ( in bodily functions) [person, animal, muscle, limb] faible; [health, ankle, heart, eyes, chest, nerves] fragile; [digestion] difficile; [stomach] délicat; [intellect] médiocre; [memory] défaillant; [chin] fuyant; [mouth] tombantto be weak with ou from — être affaibli par
to grow ou become weak(er) — [person] s'affaiblir; [pulse, heartbeat] faiblir
2) Technology gen peu solide; [structure] fragile3) (lacking authority, strength) [government, team, pupil, performance] faible; [parent, teacher] qui manque de fermeté; [script, novel] inconsistant; [plot] mince; [actor, protest, excuse, argument] peu convaincant; [evidence] peu concluantweak link ou point ou spot — lit, fig point m faible
to grow ou become weaker — [government, team] s'affaiblir; [position] devenir de plus en plus précaire
4) ( faint) [light, current, sound, laugh] faible; [tea, coffee] léger/-ère; [solution] dilué -
17 method
метод; процедура; способ- antithetic variate method - average ordinate method - average range method - binary search method - conjugate directions method - conjugate gradient method - control chart method - conventional milling method - correlation function method - decision function method - differential control method - Feynman diagram method - first approximation method - gradient projection method - iterative method - large sample method - large sieve method - least-squares regression method - less than fully efficient method - linearly implicit method - method of adjoint gradient - method of algebraic addition - method of alternating directions - method of balanced blocks - method of complex numbers - method of confidence intervals - method of conformal mappings - method of conjugate directions - method of conjugate gradients - method of cyclic descent - method of detached coefficients - method of disjunction of cases - method of divided differences - method of electrical images - method of elimination of quantifiers - method of empty ball - method of extreme values - method of false position - method of feasible directions - method of finite differences - method of first approximation - method of first entrance - method of fitting constants - method of fixed points - method of full enumeration - method of generating functions - method of geometric exhaustion - method of indefinite coefficients - method of infinite descent - method of interval bisection - method of least absolute values - method of least distance - method of least likelihood - method of maximum likelihood - method of means and standard deviations - method of medians and extreme values - method of minimal change - method of minimal variance - method of mirror reflections - method of moving frame - method of multiple comparison - method of orthogonal projections - method of paired associates - method of paired comparisons - method of phase integrals - method of projecting cones - method of proportional parts - method of rotating factors - method of semantic tableaux - method of separation of variables - method of simulaneous displacements - method of stationary phase - method of statistical differentials - method of statistical inference - method of steep variations - method of steepest ascent - method of stochastic approximation - method of straightforward iteration - method of successive displacements - method of successive divisions - method of successive elimination - method of transfinite induction - method of unweighted means - method of variable differences - method of variation of parameters - method of weighted residuals - optimum method - parallel tangents method - precision method - random walk method - recursive method - reduced gradient method - reflected wave method - relative method of measurement - sampling method by variables - statistical sampling method - steepest descent method - time average method -
18 hit
hit [hɪt]coup ⇒ 1 (a), 1 (b) succès ⇒ 1 (c) hit ⇒ 1 (d) frapper ⇒ 2 (a), 3 (a) heurter ⇒ 2 (b) attaquer ⇒ 2 (c) toucher ⇒ 2 (d) arriver à ⇒ 2 (e) buter sur ⇒ 2 (f) marquer ⇒ 2 (g)1 noun∎ figurative that was a hit at me ça m'était destiné, c'est moi qui étais visé(b) Sport (in ball game) coup m; (in shooting) tir m réussi; (in fencing, billiards, snooker) touche f; (in baseball) coup m de batte; (in hockey) coup m de crosse;∎ to score a hit (in shooting) faire mouche, toucher la cible; (in fencing) faire ou marquer une touche;∎ he got three hits and one miss il a réussi trois tirs et en a manqué un;∎ it only counts as a hit if the bullet goes inside the red line le tir ne compte que si la balle se trouve à l'intérieur de la ligne rouge;∎ that was a hit (in fencing) il y a eu touche∎ Frank Sinatra's greatest hits les plus grands succès de Frank Sinatra;∎ to be a big hit (record, play, book, song) faire ou être un grand succès;∎ a hit with the public/the critics un succès auprès du public/des critiques;∎ to make a hit with sb (person) conquérir qn;∎ she's a hit with everyone elle a conquis tout le monde;∎ I think you've made a hit with him je crois que tu l'as conquis; (romantically) je crois que tu as fait une touche∎ this website counted 20,000 hits last week ce site Web a été consulté 20 000 fois la semaine dernière∎ a hit by the Mafia un meurtre perpétré par la Mafia(f) familiar drugs slang (of hard drugs) fix m; (of joint) taffe f; (effect of drugs) effet□ m (procuré par une drogue);∎ you get a good hit off that grass cette herbe fait rapidement de l'effet(a) (strike with hand, fist, stick etc → person) frapper; (→ ball) frapper ou taper dans; (→ nail) taper sur; Computing (key) appuyer sur;∎ to hit sb in the face/on the head frapper qn au visage/sur la tête;∎ they hit him over the head with a baseball bat ils lui ont donné un coup de batte de baseball sur la tête;∎ to hit a ball over the net envoyer un ballon par-dessus le filet;∎ figurative to hit sb where it hurts most toucher qn là où ça fait mal;∎ also figurative to hit a man when he's down frapper un homme quand il est à terre;∎ figurative to hit the nail on the head mettre le doigt dessus;∎ figurative he didn't know what had hit him il se demandait ce qui lui était arrivé(b) (come or bring forcefully into contact with → of ball, stone) heurter; (→ of bullet, arrow) atteindre, toucher;∎ the bottle hit the wall and smashed la bouteille a heurté le mur et s'est cassée;∎ the bullet hit him in the shoulder la balle l'a atteint ou touché à l'épaule;∎ I've been hit! j'ai été touché!;∎ the boat was hit by a missile le bateau a été touché par un missile;∎ the windscreen was hit by a stone une pierre a heurté le pare-brise;∎ he was hit by a stone il a reçu une pierre;∎ the two cars didn't actually hit each other en fait les deux voitures ne se sont pas heurtées;∎ to hit the target (with gun, missile etc) toucher la cible;∎ figurative his comments really hit their target ses remarques ont vraiment fait mouche, il a mis dans le mille avec ses remarques;∎ the car hit a tree la voiture a heurté ou est rentrée dans un arbre;∎ the dog was hit by a car le chien a été heurté par une voiture;∎ to hit one's head/knee (against sth) se cogner la tête/le genou (contre qch);∎ to hit sb's head against sth frapper ou cogner la tête de qn contre qch;∎ figurative to hit the ground running être opérationnel immédiatement;∎ figurative it suddenly hit me that… il m'est soudain venu à l'esprit que…(c) (attack → enemy) attaquer∎ the company has been hit by the recession l'entreprise a été touchée par la récession;∎ how badly did the postal strike hit you? dans quelle mesure avez-vous été touché par la grève des postes?;∎ the region worst hit by the earthquake la région la plus sévèrement touchée par le tremblement de terre;∎ the child's death has hit them all very hard la mort de l'enfant les a tous durement touchés ou frappés;∎ to be hard hit être durement touché;∎ familiar it hits everyone in the pocket tout le monde en subit financièrement les conséquences□, tout le monde le sent passer∎ familiar the new model can hit 130 mph on the straight le nouveau modèle peut atteindre les 210 km/h en ligne droite;∎ familiar to hit a problem se heurter à un problème ou une difficulté;∎ to hit the wrong note (singer) chanter faux; (instrumentalist) & figurative faire une fausse note;∎ I can't hit those high notes any more je n'arrive plus à chanter ces notes aiguës;∎ familiar the circus hits town tomorrow night le cirque arrive en ville demain soir□ ;∎ familiar we'll stop for dinner when we hit town nous nous arrêterons pour dîner quand nous arriverons dans la ville;∎ familiar let's hit the beach! allons à la plage!□ ;∎ to hit an all-time high/low (unemployment, morale etc) atteindre son plus haut/bas niveau□ ;∎ familiar to hit rock-bottom atteindre son point le plus bas□(f) (encounter → problem, difficulty) buter sur;∎ the tunnellers hit rock les ouvriers qui creusaient le tunnel sont tombés sur de la roche;∎ you'll hit the rush hour traffic tu vas te retrouver en plein dans la circulation de l'heure de pointe;∎ we hit a terrible snowstorm nous nous sommes trouvés dans une tempête de neige terrible;∎ to hit a sticky or bad patch rencontrer des difficultés∎ to hit three runs (in cricket) marquer trois points;∎ to hit a home run (in baseball) faire un tour complet de circuit∎ to hit sb for $10 taper qn de 10 dollars;∎ to hit sb for a loan emprunter de l'argent à qn□∎ to hit the books se mettre à étudier□ ;∎ familiar to hit the ceiling or roof sortir de ses gonds, piquer une colère folle;∎ familiar to hit the hay or the sack aller se mettre au pieu, aller se pieuter;∎ familiar if ever this hits the headlines we're in trouble si jamais cela paraît dans les journaux nous aurons des problèmes□ ;∎ to hit home (remark, criticism) faire mouche;∎ to hit the jackpot gagner le gros lot;∎ familiar to hit the road se mettre en route□ ;∎ familiar that really hits the spot! (of food, drink) c'est juste ce dont j'avais besoin□(a) (person, object) frapper, taper;∎ don't hit so hard, we're only playing ne frappe ou tape pas si fort, ce n'est qu'un jeu;∎ the door was hitting against the wall la porte cognait contre le mur;∎ the atoms hit against each other les atomes se heurtent(b) (inflation, recession) se faire sentir►► familiar hit list liste f noire;∎ to be on sb's hit list être sur la liste noire de qn;familiar hit man tueur m à gages□ ;old-fashioned hit parade hit-parade m;Military hit rate taux m de tirs réussis; figurative taux m de réussite;hit record (disque m à) succès m;hit single, hit song succès m, hit m, tube m;familiar hit squad commando m de tueurs□ ;hit tune air m à succès➲ hit back(reply forcefully, retaliate) riposter, rendre la pareille;∎ he hit back with accusations that they were giving bribes il a riposté en les accusant de verser des pots-de-vin;∎ to hit back at sb/sth (in speech) répondre à qn/qch;∎ to hit back at the enemy riposter, répondre à l'ennemi;∎ our army hit back with a missile attack notre armée a riposté en envoyant des missiles∎ to hit the ball back renvoyer le ballon;∎ he hit me back il m'a rendu mon coup(a) (in words) décrire ou dépeindre à la perfection; (in paint) représenter de manière très ressemblante; (in mimicry) imiter à la perfection∎ to hit it off (get on well) bien s'entendre□ ;∎ to hit it off with sb bien s'entendre avec qn□ ;∎ we hit it off immediately le courant est tout de suite passé entre nous(a) (find → solution, plan etc) trouver∎ he started hitting out at me il s'est mis à envoyer des coups dans ma direction(b) (in speech, writing)∎ to hit out at or against s'en prendre à, attaquer;∎ he hits out in his new book il lance l'offensive dans son nouveau livre∎ to hit it up se piquer(find → solution, plan etc) trouver -
19 seem
seem [si:m](a) (with adjective) sembler, avoir l'air;∎ he seems very nice il a l'air très gentil;∎ you don't seem very pleased with the result vous n'avez pas l'air ravi du résultat;∎ you seem (to be) lost vous semblez (être) ou vous avez l'air (d'être) perdu;∎ things aren't always what they seem (to be) les apparences sont parfois trompeuses;∎ just do whatever seems right fais ce que tu jugeras bon de faire;∎ the wind makes it seem colder than it is on dirait qu'il fait plus froid à cause du vent;∎ her behaviour seemed perfectly normal to me son comportement m'a semblé tout à fait normal;∎ how does the situation seem to you? - it seems hopeless que pensez-vous de la situation? - elle me semble désespérée;∎ how did grandfather seem to you? - he seemed much older comment as-tu trouvé grand-père? - j'ai trouvé qu'il avait beaucoup vieilli(b) (with infinitive) sembler, avoir l'air;∎ the door seemed to open by itself la porte sembla s'ouvrir toute seule;∎ she seems to have recovered completely elle a l'air d'être tout à fait remise;∎ she seemed to be trying to say something elle semblait essayer de dire quelque chose;∎ he didn't seem to know, he seemed not to know il n'avait pas l'air de savoir;∎ you seem to think you can do as you like here vous avez l'air de croire que vous pouvez faire ce que vous voulez ici;∎ I seem to have heard his name somewhere il me semble avoir entendu son nom quelque part;∎ I seem to sleep better with the window open je crois que je dors mieux avec la fenêtre ouverte;∎ I seem to remember (that)… je crois bien me souvenir que… + indicative;∎ I'm sorry, I seem to have forgotten your name excusez-moi, je crois que j'ai oublié votre nom;∎ I seemed to be floating on a cloud j'avais l'impression de flotter sur un nuage;∎ now, what seems to be the problem? alors, quel est le problème d'après vous?(c) (with "can't", "couldn't")∎ I can't seem to do it je n'y arrive pas;∎ I can't seem to remember je n'arrive pas à me souvenir;∎ I couldn't seem to get any answer impossible d'obtenir une réponse(d) (with noun, often with "like") sembler, paraître;∎ he seems (like) a nice boy il a l'air très sympathique ou d'un garçon charmant;∎ it seems (like) an excellent idea cela me semble (être) une excellente idée;∎ after what seemed (like) ages, the doctor arrived après une attente qui parut interminable, le médecin arriva;∎ it all seems (like) a long time ago now ça me paraît loin maintenant;∎ it seems like only yesterday il me semble que c'était hier;∎ it seems like a dream on croit rêver(e) (impersonal use) sembler;∎ it seemed that or as if nothing could make her change her mind il semblait que rien ne pourrait la faire changer d'avis;∎ it seemed as though I'd known her for years j'avais l'impression de la connaître depuis des années;∎ it seems to be raining on dirait qu'il pleut;∎ it seemed best to leave il semblait préférable de partir;∎ it seems like only yesterday c'est comme si c'était hier;∎ it seems likely that this will happen soon cela risque d'arriver bientôt;∎ it seems to me that… il me semble que… + indicative, j'ai l'impression que… + indicative;∎ it seems to me there's no solution j'ai l'impression qu'il n'y a pas de solution;∎ there seems to be some mistake on dirait qu'il y a une erreur, il semble y avoir une erreur;∎ there seem to be many opponents of the bill il semble y avoir ou qu'il y ait beaucoup de gens qui s'opposent au projet de loi;∎ there doesn't seem (to be) much point in going on je ne crois pas qu'il y ait ou j'ai l'impression qu'il n'y a pas grand intérêt à continuer;∎ we've been having a spot of bother - so it seems or would seem! nous avons eu un petit problème - on dirait bien!∎ it seems over two hundred people were killed il paraît que plus de deux cents personnes ont été tuées;∎ it would seem so il paraît que oui;∎ it would seem not il paraît que non, apparemment pas;∎ he doesn't seem to have known about the operation apparemment, il n'était pas au courant de l'opération;∎ it seems or it would seem (that) he already knew il semble ou il semblerait qu'il était déjà au courant -
20 soft
soft [sɒft]doux ⇒ 1 (a), 1 (d), 1 (e), 1 (g), 1 (h), 1 (m), 1 (p)-(r) mou ⇒ 1 (b), 1 (j) souple ⇒ 1 (a) moelleux ⇒ 1 (b) ramolli ⇒ 1 (b) tendre ⇒ 1 (c), 1 (h) gras ⇒ 1 (c) léger ⇒ 1 (d) estompé ⇒ 1 (f) indulgent ⇒ 1 (i) facile ⇒ 1 (m) modéré ⇒ 1 (n) faible ⇒ 1 (o)(a) (to touch → skin, hands, wool, fur) doux (douce); (→ leather) souple; (→ material, hair) doux (douce), soyeux;∎ as soft as velvet/as a baby's bottom doux comme du velours/comme une peau de bébé;∎ soft to the touch doux au toucher;∎ the cream will make your hands/the leather soft la crème t'adoucira les mains/assouplira le cuir(b) (yielding, not firm → bed, mattress, pillow) moelleux; (→ collar, ground, snow) mou (molle); (→ butter) mou (molle), ramolli; (→ muscles, body) ramolli, avachi, flasque; (too yielding → bed, mattress) mou (molle);∎ a nice soft bed un lit moelleux;∎ this bed is too soft ce lit est trop mou;∎ the butter has gone soft le beurre s'est ramolli;∎ mix to a soft paste mélanger jusqu'à obtention d'une pâte molle;∎ these chocolates have soft centres ces chocolats sont mous à l'intérieur;∎ Horseracing the going is soft le terrain est mou;∎ the brakes are soft il y a du mou dans les freins(d) (quiet, not harsh → voice, music) doux (douce); (→ sound, accent) doux (douce), léger; (→ tap, cough) petit, léger; (→ step) feutré;∎ "yes", he said in a soft whisper/voice "oui", murmura-t-il doucement/dit-il d'une voix douce;∎ she gave a soft laugh elle rit doucement(e) (muted → colour, glow) doux (douce); (→ shade) doux (douce), pastel (inv); (→ light, lighting) doux (douce), tamisé(f) (blurred → outline) estompé, flou(g) (gentle, mild → breeze, rain, words) doux (douce); (→ expression, eyes) doux (douce), tendre; (→ curve, shadow) doux (douce); (→ climate, weather) doux (douce), clément;∎ she suits a softer hairstyle ce qui lui va bien, c'est une coiffure plus souple;∎ British it's a soft day il bruine aujourd'hui(h) (kind → person) doux (douce), tendre;∎ to have a soft heart avoir le cœur tendre;∎ to have a soft nature être doux de nature∎ you're too soft with the boy vous êtes trop indulgent avec le garçon;∎ to be soft on sb se montrer indulgent envers qn, faire preuve d'indulgence envers qn;∎ to be soft on terrorism faire preuve de laxisme envers le terrorisme(j) (weak → physically) mou (molle);∎ the boy's too soft ce garçon n'a pas de caractère;∎ you're getting soft tu te ramollis;∎ city life has made you soft la vie citadine t'a ramolli∎ he's going soft in his old age il devient gâteux en vieillissant;∎ you must be soft in the head! ça va pas, non?;∎ don't be soft arrête de dire des bêtises∎ to be soft on sb avoir le béguin pour qn;∎ to have a soft spot for sb avoir un faible pour qn∎ familiar to have a soft time of it se la couler douce;∎ it's the soft option c'est la solution de facilité;∎ to take the soft option opter pour la solution de facilité(n) (moderate) modéré;∎ Politics the soft left la gauche modérée;∎ to take a soft line on sth adopter une ligne modérée sur qch; (compromise) adopter une politique de compromis sur qch2 adverb∎ don't talk soft! ne sois pas idiot!Commerce biens mpl non durables►► soft cheese fromage m à pâte molle;soft coal houille f grasse;Commerce soft commodities biens mpl non durables;soft contact lenses lentilles fpl souples;Computing soft copy visualisation f sur écran;Finance soft currency devise f faible;soft drink boisson f non alcoolisée;Photography soft focus flou m artistique, point m diffus;∎ figurative to see things in soft focus avoir une vision idéaliste du monde;soft fruit (UNCOUNT) ≃ fruits mpl rouges;British soft furnishings tissus mpl d'ameublement;British soft goods tissus mpl, textiles mpl;Computing soft hyphen césure f automatique, tiret m conditionnel;Chemistry soft iron fer m doux;soft margarine margarine f;American Politics soft money = sommes employées pour le financement d'une campagne électorale en employant divers stratagèmes afin de rester dans la légalité;Anatomy soft palate voile m du palais;soft pedal (on piano) pédale f douce, sourdine f;soft-porn film film m érotique;soft-porn magazine revue f de charme;soft-porn magazines presse f de charme;Computing soft return saut m de ligne automatique;the soft sciences ≃ les sciences fpl humaines;Computing soft sectoring formatage m logiciel;Commerce soft sell = méthodes de vente non agressives;∎ she has a flair for the soft sell elle a le don de ou pour circonvenir ses clients;soft shoulder (on road) accotement m non stabilisé;soft target cible f facile;Anatomy soft tissue parties fpl charnues;familiar soft top (voiture f) décapotable□ f;∎ he's a real soft touch (easily fooled) il est vraiment bonne poire; (for money) il se laisse facilement taper;soft toy (jouet m en) peluche f;soft verge (on road) accotement m non stabilisé
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